Coming Soon!
THE BS STANDS FOR BRAND STRATEGY.
BUT WE'LL CALL OUT THE OTHER KIND, TOO.
Get the real talk on brand, growth, and
the myths holding businesses back.
Honest conversations and unfiltered perspectives from Chief Brand
Officer Jaclyn Scrivens about the promises organizations make, the
experience employees actually have and the culture gaps in between.
Because your brand isn’t only what customers see. It’s what your
people experience every day.
With conversations and articles straight from
our Chief Brand Officer, Jaclyn Scrivens.
(Coming Soon)
Build Your Brand From the Inside Out
Subscribe to The Real BS for candid, practical perspectives on employer brand, employee experience and workplace culture.
From AI and trust to leadership alignment and retention, Jaclyn explores the pressures reshaping the employee experience and what HR leaders and executives can do about them. No empty culture talk. No performative promises. Just clearer thinking and practical ideas to help close the gap between what your organization says and what employees experience.
(Coming Soon)
Build Your Brand From
the Inside Out
Build Your Brand From the Inside Out
Subscribe to The Real BS for candid, practical perspectives on employer brand, employee experience and workplace culture.
From AI and trust to leadership alignment and retention, Jaclyn explores the pressures reshaping the employee experience and what HR leaders and executives can do about them.
No empty culture talk. No performative promises. Just clearer thinking and practical ideas to help close the gap between what your organization says and what employees experience.
© 2026 Brand Culture Association LLC. All rights reserved.
© 2026 Brand Culture Association LLC.
All rights reserved.
